About

One of the first things you will notice walking into our salon is the chemistry between our team members. We have hand picked our stylists for each one's unique talents and passion for what we do. Our chemistry and respect for one another will radiate when you walk through our door creating an atmosphere of warmth and complete comfort.

We believe your hair should reflect your personality and lifestyle, therefore we will consult with you at each and every visit. We want to customize a look for you that balances fresh, modern style with that which is individually unique and functional. We believe utmost in continuing education. Education keeps us growing and passionate.

Linda Goudie

Linda Goudie

804-516-6447
linda@ellestylerva.com Book Now!

Linda started her career in 2000 as an aesthetician and quickly discovered her passion was instead in hair! She was trained in pivot-point cutting techniques and steadily became a Wella and Schwarzkopf color expert, her inspirations being drawn from colors and textures found in nature, kids sun-kissed highlights, fashion magazines, and legendary style icons.

Believing highly in continuing education, she has taken numerous classes in cutting and color. She has been certified in thermal straightening and keratin treatments. Most recent was a class in hair extensions.

Linda is passionate in bridal styling and updos. ”Making someone beautiful on their special day is such a rewarding gift. It is like putting a puzzle together and making sure all the pieces fit to make a beautiful picture!!”

Her work has been featured in The Richmond Times Dispatch and Style Weekly. She was also a stylist for the VCU Art Show in 2011.

Linda currently resides in Hanover with her husband and two children!

Rachel Shrader

804-516-1482
rachel@ellestylerva.com Book Now!

Began her journey in the salon industry at just 15 years old. In 2003 she joined the team at Ceco studio, voted Richmonds best salon in Richmond magazines 2008 addition of best and worst. She apprenticed under the owner of the Aveda salon located in Carytown. Rachel has received extensive training through the Aveda institute with a concentration in color. She was recognized with a peer and awarded the chance to compete in an exclusive aveda fashion show based on submission of their designs where they finished 3rd out of 11. In 2010 she took an interest in bridal styling where she committed herself to providing local and non local brides with the highest quality of styling and the convenience of coming on location. In 2012 she was voted #2 bridal hairstylist in Richmond Bride Magazines Alist. Rachel has been published in numerous publications such as Southern Weddings, Richmond Magazine, Richmond Bride, and Virginia Bride. She continues to educate herself in the art of cutting and coloring. Now Rachel has joined forces with 4 other talented stylist to create Elle Style Studio.

Leslie Chlebowski

Leslie Chlebowski

804-337-2931
leslie@ellestylerva.com Book Now!

Leslie is a master colorist and customized hair cutter with over 15 years of experience as a hair stylist and artist. Her goal to see people confident and happy motivates her attention to the guest in her chair, attention to detail, and her artistic creativity. Raised in Richmond she has traveled extensively. Leslie worked as an assistant in salons while attending college full time where she learned not only traditional styling, cutting, and the chemistry of the hair, but also to follow the modern trends. Beginning her career in Texas, she later moved on to the west coast where she expanded her interest in product knowledge and became an educator. She also participated in the “Look Good Feel Better” program. She continually attends training to remain relevant in the industry.

“Education  is the key to success, the more I learn and challenge myself the more I have to offer. And I’m able to keep up with what I love to do, making people feel their beauty from the inside out.”

Welsy Mourino

Welsy Mourino

804-833-3374
welsy@ellestylerva.com Book Now!

Welsy started her apprenticeship in 2008 at Look Salon and was extremely lucky to learn under 15 mentors during her education as a stylist. In 2010, Welsy started to focus on her editorial work and has been featured in local and national magazines along with many wedding blogs and websites.

“Being a hairstylist is my love and passion. I’ve landed great jobs working with hair in fashion shows, weddings, magazines and salon boutiques. I love the personal experiences I gain in the salon atmosphere where I can help women and men choose the best style and hair color for their face shape and skin tone, while showing them the best styling techniques that will work for their lifestyle. I enjoy making my clients look as lovely on the outside as they are on the inside.”

Welsy is currently becoming an educator for Eufora and hopefully one day a platform artist. She loves transforming a clients over all look and styling all different hair texture.

LaCretia Baskfield

804-385-4072
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LaCretia is a professional makeup artist with the passion to enhance natural beauty. She decided 4 years ago to take her interest in makeup to the next level and pursue a career in the beauty industry. LaCretia received her Makeup Artistry Certification from Virginia Makeup Artist Studio under the skillful direction of Michelle Torres. She also developed an expertise in airbrush application working alongside many veteran artist. LaCretia continues to educate herself on new products, trends, and application techniques. Being a freelance artist gives her the opportunity to provide clients with reliable, detail-oriented and versatile service adding to the success of the artistic vision. It is her goal to provide every client with exceptional and professional service.

Phawn Lane

Phawn Lane

804-972-2832
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My name is Phawn (pronounced fawn, fon) just like the baby deer, and I love makeup, and I have a slight obsession with product and product packaging.

I stumbled across makeup artistry in my late teens, and thought it only a decent way to support myself while attending college. I worked at a few Estee Lauder brand counters (Clinique, MAC, Lancome) and learned as much as I could regarding color techniques, skin care,and client service. That stumble into makeup artistry turned into a fall, and I fell completely in love with makeup and its amazing industry!

I was awed by the techniques and tricks of the many makeup artists that I have met along the way. My favorite aspect of being a makeup artist is that you are never truly done learning. I’m constantly learning from other professional makeup artists, beauty gurus (as seen on YouTube), and even a thing or two from clients!

I thought it rather selfish to keep all of my makeup artistry knowledge and skills to myself, and that’s why I’m here! I love to share, and what better way to do so than with you!

Desirae Marie


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Desirae began her apprenticeship in 2012 at Ciao Bella Salon where she apprenticed under 7 mentors. She has received extensive training in cut and color through Davines and Eufora. During her training, she furthered her passion in styling updos, natural styles and braids.  Desirae has done styling for many Richmond events such as the Wedding Crashers Tour 2016 bridal fashion show. She specializes in bridal styling, fashion shows, and special occasions.

Desirae feels grounded in nature and enjoys hiking, camping, and water sports.  She also channels her creativity in her paintings. Her artistic ability and imagination contribute to her love for this industry.  “I believe in taking someone’s natural beauty and enhancing their special features to make them feel their most beautiful.”

Arielle Dickerson


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Arielle got her first taste of the beauty industry as a senior in high school as she landed a position at Sephora. While at Sephora, she was eager to learn everything she could about the worlds of color and skincare. She also began to excel in the world of makeup artistry, landing freelance positions throughout Richmond-area department stores. As things started falling into place, her next endeavor was a makeup artist position at Le Visage Makeup Boutique working alongside professional makeup artist Lina Sogomoyan, specializing in wedding, special occasion and print makeup. Arielle always had an entrepreneur spirit. After 4 years at Le Visage Makeup Boutique, Arielle decided it was time to step out on faith and start her own business which she had always dreamed of. In October 2014, she became the owner of Luxe Lashes Beauty Studio, specializing in professional makeup artistry, semi-permanent eyelash extensions, and Microblading.

Arielle is now a licensed Esthetician and the Eyelash Extension course educator at LB Beauty Academy here in Richmond, Va.

Natty Jackson

Natty Jackson

804-833-3374
Natty@ellestylerva.com Book Now!

balayage, color, and bridal styling. She has been working in the beauty industry for 5 years, starting as a bright-eyed apprentice in a fast-paced salon, learning from the best and putting this education to work in her evolving career. She prides herself on her creative spirit, fierce work ethic, and her willingness to try new techniques to achieve the balance and aesthetic the client desires. Natty took on her role as an educator with Keune in Spring of 2016, teaching color basics and advanced technique to other salon professionals, which served to further her confidence behind the chair, but also to refine her approach to hair color, giving it a modern edge with classic appeal. Her clients have come to know and love Natty for her quirky perspective and custom color that fits their lifestyle and daily vibe. Whether you prefer enhanced naturals, cascading mermaid hair, or icy platinum… Natty listens and works with you honestly, giving your hair’s integrity top priority and paying even the smallest detail due attention. She has two goals in 2017- to enhance her artistry through education and to build her clientele by continuing to create memorable, breathtaking color for the beautiful men and women of Richmond and beyond.

Kara Waggoner

Kara Waggoner

443-604-6467
karamwaggoner@gmail.com Book Now!

I fell in love with makeup artistry over 13 years ago. My journey began with MAC cosmetics where I became a professional licensed artist and explored my creativity. After becoming advanced certified, I moved to Tampa, Florida to take on a new challenge with the company as a store operations manager.  My life’s journey took me to the big apple, New York City, where I opened and managed the Shu Uemura Counter in the flagship store Bloomingdales on 59th Street. I was trained under the lead master artists of the Shu Uemura brand and embraced my new city life. Since then I have shared my love for beauty as a Territory Manager for Laura Mercier, and most recently opened my own Artistry business, an on-site location makeup company now in Richmond, Virginia.

After getting married in October 2015 to my prince charming, I became a “dog mom” to our sweet baby girl Lilly and if I ever win the lottery- dream of opening an animal rescue. I am dedicated to following my hearts true passion as a full time airbrush makeup artist and am honored to work with such talented vendors in my adventures. “I believe women are pretty without makeup– and can be pretty powerful with the right makeup.” – Bobbi Brown

Flora Shala

Flora Shala

804-647-8628
loveyourface.fs@gmail.com Book Now!

Flora has been in the makeup industry for 13 years. “Making women look and feel beautiful has been a passion of mine since I started working for Estee Lauder in 2004.” She’s worked for Lancome, Trish McEvoy, Chanel, and MAC where she earned different levels of certification in makeup artistry. Flora is constantly learning from beauty trendsetters, videos, and makeup events, to better her skills and knowledge as the makeup seasons change.

In 2008, Flora was featured in Elle Magazine as Richmond’s Natural Glow Pro makeup artist. She also had the opportunity to do celebrity makeup (Nicole Polizzi “Snooki” and Nanette Lepore) as well as fashion show makeup.

“Whether it’s dramatic, natural, or anything in between, I believe makeup is truly a personal preference and when applied with precision and technique, it can bring out your inner beauty and transform you into an enhanced new version of You!” She loves meeting new people, and what better way to get to know someone than through discussing makeup preferences and what makes one look and feel beautiful!

Aileen Crain

Aileen Crain

804-441-2366
Weddings@ellestylerva.com Book Now!

Aileen Crain has been planning beautiful events for over sixteen years. She earned a BA in Organizational Management and began working in the non-profit world planning black-tie fundraisers in California. After moving back to her home city of Richmond, Virginia, she put her love of exceptional events to work helping brides plan their perfect day. As the Wedding Coordinator for Elle Style Studio, Aileen brings all her expertise together.

She enjoys personally chatting with brides and wedding planners as they prepare for their weddings. She will help book a bride’s hair and makeup team, confirm the contract, schedule trials, and set the timeline to ensure the bride is ready to go whether she is doing a first look or headed straight down the aisle. Her goal is to make sure each bride knows she is important to Elle and she feels taken care of as she books the best hair and makeup team.

Beth Luginbill

Beth Luginbill

804-405-2516
Beth@ellestylerva.com Book Now!

Beth began her hair design journey as an apprentice at Nesbit Salon in Richmond, Virginia back in early 2000 where she was educated in Pivot Point methodology and trained under the guidance of six very experienced and talented stylists. She considers this experience to have created the foundation of her knowledge and expertise in hair design. Beth has worked for some of Richmond’s top salons including Look Salon and Smoke and Mirrors Salon.

Beth works with Davines color and products and specializes in precision cutting, both short and medium lengths, dry cutting, and creating flowing, soft shapes in longer lengths. Beth incorporates multiple forms of color application including permanent multi-tonal techniques, full gray coverage or blending, and foil and balayage highlighting. Beth is also trained in Keratin Complex smoothing treatments. Beth stays current on trends via trade publications and participating in online training forums and hands on educational workshops when possible.

“I love pretty hair, styles that move naturally and reflect light, and hair that looks lived in. I’m drawn to believable, natural color tones…deep rich browns, warm auburns, and bright sun-kissed blondes. I also find it important to consider a person’s lifestyle and maintenance schedule when deciding on what’s right for them.”

Beth is a VCU graduate with a degree in marketing and resides in Richmond’s south side with her son and daughter.